From Design to Delivery: Bringing OMODA UK’s Vision to Life
On October 12th, 2024, Magazine London became the stage for the OMODA UK launch, marking the brand’s bold entry into the UK automotive market. This transformative event combined sleek aesthetics, cutting-edge technology, and flawless execution. It was the result of close collaboration between the OMODA team, Magazine London, and Vibration Production, showcasing the power of partnership between venue and production.
Details
Services: Design, power, rigging, lighting, sound, video, stage & structure, drape & acoustics, furniture & textiles, set & scenic.
Designing with Precision
Working closely with the client, Vibration Production played a pivotal role in conceptualising the event’s creative designs for both Space 1 and Space 2. Using Vectorworks, the team translated OMODA’s vision into detailed 3D renderings and technical layouts. In Space 1, a high-impact reception area was created with sleek visuals, branded installations, and projection mapping to immerse guests in the OMODA experience upon arrival. For Space 2, the designs featured a colossal 12m x 4m LED screen and bespoke stage as the focal point, surrounded by a custom rigging system to support dynamic lighting and sound. These technical elements worked in harmony to create an innovative and visually stunning environment.
Flawless Execution, Elevated Innovation
The OMODA UK launch exemplified the seamless integration of bold designs and precise execution. Vibration Production’s expertise in delivering advanced lighting, sound, and visual systems ensured every detail was perfect. The LED screen in Space 2 displayed cinematic visuals, live-feed moments, and brand storytelling, synchronised with custom lighting to create a fully immersive experience. Drive-in access allowed OMODA’s vehicles to be positioned flawlessly, while the floor-to-ceiling views of the Thames and Canary Wharf added sophistication.
As guests arrived, Space 1 welcomed them with an engaging blend of projection mapping, sleek branding, and experiential displays. This reception area set the tone for the event, offering a high-impact visual introduction to the OMODA brand and its vision for futurism and innovation.
Center Stage for Cutting-Edge Showstoppers
In Space 2, OMODA’s vehicles were showcased in an unforgettable display. The LED screen, synchronised with dynamic lighting, created a captivating visual backdrop that highlighted every design detail of the cars. A futuristic multi-model fashion show, designed by FullCircle, further elevated the event. Models in metallic silver-inspired couture walked alongside the vehicles, embodying OMODA’s values of beauty, affordability, and innovation. The show culminated in a breathtaking performance by the laser violin duo Lumina.
Minimal Beats, Maximum Impact
The energy carried into the afterparty in Space 1, where DJ Phoebe curated a chilled yet engaging set, combining minimalist beats with white-label interest. This relaxed yet vibrant atmosphere ensured guests remained immersed in the OMODA experience as the evening concluded.
The OMODA UK launch at Magazine London set a new benchmark for innovation and technical precision in event production. From the seamless collaboration between the venue, Vibration Production, and the client to the flawless execution of bold designs, the event showcased Magazine London’s versatility and ability to shape industry-defining moments. By combining creative vision with advanced technical solutions, the OMODA launch made a mark.
